Pandora is once again redefining its identity with a star-studded continuation of its Be Love campaign. Originally launched in 2024, the campaign marked a strategic shift for the Danish jewellery giant, expanding its image beyond charm bracelets to a full-fledged jewellery brand centered around love and self-expression.
In this latest iteration, Pandora enlists an impressive lineup of icons, including award-winning actress Winona Ryder and legendary supermodel Iman, alongside top models Vittoria Ceretti, Karen Elson, He Cong, and Ugbad Abdi. Captured by renowned creatives Fabien Baron and Craig McDean, with stunning product imagery by Raymond Meir, the campaign embodies the elegance and emotional depth Pandora aims to convey.
Winona Ryder, celebrated for her distinctive presence in Hollywood, shared her perspective on love, emphasizing compassion and emotional openness. “To truly love is to listen,” she said. “It’s about seeing the world through someone else’s eyes and embracing that perspective.”
The Be Love campaign has proven to be a pivotal moment in Pandora’s transformation. Its debut in 2024, featuring global ambassadors Chloe and Halle Bailey alongside Pamela Anderson, generated a remarkable 11% increase in brand consideration and a 5% rise in unaided brand awareness worldwide.
Pandora’s continued evolution is further validated by its inclusion in Interbrand’s Best Global Brands list, underscoring its influence in the accessible luxury jewellery sector. As chief marketing officer Berta de Pablos-Barbier noted, “Our commitment to craftsmanship, quality, and innovation is at the heart of everything we create. From the customisable Be Love heart charm to the sleek ESSENCE heart ring, each piece is designed to celebrate love in its many forms.”
With a keen focus on modern elegance and meaningful storytelling, Pandora’s latest campaign reaffirms its status as a global jewellery powerhouse, seamlessly blending artistry with personal expression.
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