Solitario Bling Better with its global expansion into Southeast Asia
This is Solitario’s First Store in Kuala Lumpur, Offering Ethical Brilliance with Cutting-Edge Design in Lab-Grown Diamonds
Kuala Lumpur, Malaysia, 9th December, 2024: Solitario, India’s premier luxury lab-grown diamond brand, has announced the grand opening of its first flagship store in Malaysia. Located within the prestigious Seibu shop-in-shop store at the TRX Exchange Mall in Kuala Lumpur, the 1000-square-foot space marks a significant milestone in the brand’s ongoing international expansion.
With the global jewellery market increasingly turning towards sustainable luxury, Solitario has rapidly positioned itself as a leader in the lab-grown diamond sector. The opening of this new store in Kuala Lumpur in quick succession to the brand’s successful operations in Dubai underscore this growing demand for ethically sourced, high-quality diamond, while opening new markets for the brand in the APAC Region.
Facilitating the strategic expansion, Shreya Gems has acquired the franchise rights for Solitario Diamonds in Malaysia. The Malaysian operations will be led by industry veterans Purav Shah and Krunal Mehta, who bring a wealth of expertise in luxury retail and contemporary jewelry design.
On the feat, Ricky Vasandani, CEO, Solitario, said, “We’re excited to introduce our lab-grown diamonds to Malaysia. The market here is exceptionally promising, and we anticipate a 100% increase in growth in the coming years. Our focus will remain on offering timeless designs and an unparalleled shopping experience that blends sophistication with sustainability. Our vision is to redefine luxury in the diamond industry, and Malaysia will play a key role in that journey.”
As consumer preferences shift, there is growing interest in lab-grown diamonds, especially among younger, eco-conscious consumers who prioritize sustainability without sacrificing quality or design. Solitario’s new Kuala Lumpur store is set to meet the demand for elegant, ethically sourced, and innovative jewellery.
Speaking about the franchise, Purav Shah, MD, Shreya Diamonds emphasized on the role of changing consumer preferences in driving the brand’s success, “There has been a steady shift in audience preferences towards lab-grown diamonds. Consumers today are not just looking for beautiful jewellery; they want pieces that reflect their values. Capturing this, Solitario’s designs embracing global contemporary trends, combining sophistication with sustainability. As the demand for lab-grown diamonds continues to rise, this strengthens our commitment to staying at the forefront of design and luxury.”
Solitario’s new Kuala Lumpur store will feature a curated collection of lab-grown diamond jewellery, from engagement rings to bespoke pieces, all crafted with the brand’s signature quality and craftsmanship. The store’s design promises an immersive, luxurious shopping experience, making every visit as special as the diamonds offered.
About Solitario
Solitario Diamonds is the fastest growing and a leading player in luxury lab-grown segment in India, dedicated to crafting exquisite bespoke jewellery pieces, crafted for modern and consciously minded customers.
Solitario was born with the mission to bring sustainable adornment to India, that reflect the essence aesthetics and ethics. The brand is essaying one of the faster growth trajectories in the industry, with prominent presence spanning across 18 stores and 21 shop in shops in 8 countries and 22 cities across the globe. The cities include Dubai, Barcelona, Kuala Lumpur, Mumbai, Bangalore, Pune, Chennai, Chandigarh among others. Co-founders Vivek Oberoi, Satish Daryanani, and Ricky Vasandani have driven Solitario’s mission with a shared vision for responsible luxury, setting new standards not only in India but also in the global diamond industry.
Solitario believes every diamond created has been cut and refined using state-of-the-art cutting and processing units. It envisions its craft as a living legacy, that reflects the mindful values of a transformed luxury industry, sparking conversations on sustainable elegance and shaping a legacy beyond convention.
Disclaimer: This information has been collected through secondary research and TJM Media Pvt Ltd. is not responsible for any errors in the same.
