Sarine Technologies Ltd has launched a new innovative sales tool for retailers – the 3D-Origin™, described as “a 3D-printed accurate model of the rough diamond from which the Sarine Journey™-verified polished diamond was derived”.
Created as an optional add-on to the Sarine Diamond Journey™ rough-to-polish diamond report, the 3D-Origin™ uses Sarine’s proprietary Diamond Journey™ cloud-based data exclusively captured during the manufacturing process. The data is then transformed into a 3D-printed physical replica of the original rough stone, from which the polished diamond was manufactured. “The 3D-Origin™ model is identical in its geometrical dimensions and features to the actual rough diamond, scaled for consumer convenience,” Sarine said.
As every rough diamond is one of a kind, the 3D-Origin™ provides “a uniquely tangible rendition” of the polished gem’s source, providing in its physical form testimony to the complex transformation the stone underwent from rough to polished. Hence, jewellery retailers can use the 3D-Origin™ “as a palpable aid to enhance the in-store customer experience, creating a more profound understanding of, and connection with, the diamond, leading to a more confident buyer”, Sarine noted.
David Block, CEO of Sarine Technologies, commented: “The diamond and jewellery industry is just discovering the amazing opportunities technology creates for the modern retail environment. Not just as a means of luring customers, but also to engage customers’ hearts and minds through digital storytelling of the uniquely complex process of polishing a diamond. Every year over 70 million diamonds undergo processes entailing Sarine’s cutting-edge technologies throughout the diamond pipeline. This distinctively positions Sarine to effectively and verifiably document the diamond as it flows through the pipeline. We now augment this documentation with our unique accurate and engaging replica of the actual rough diamond.”
News Source: gjepc.org
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