Pune based, heritage jewellery brand, PNG Jewellers re-opened their stores on the 21st of May 2020 on receiving a nod from the authorities. Most of their stores across Maharashtra, barring Mumbai MMR, Camp area, and Hinjewadi are now open.
The brand has rolled out decisive COVID – 19 control standard operating procedures to ensure the safety of its staff and its patrons. The staff across all locations have undergone extensive training for sanitization measures, crowd management with social distancing and general hygiene measures to boost consumer confidence and be ready for a new way of life in the foreseeable future.
The response towards the opening for the store has been better than expected on the back of the pent up wedding demand, bookings for Akshay Tritiya and the migration of faith from other investment vehicles to gold. The excitement to participate in this upswing in the yellow metal has great promise and it is expected that the yellow metal will favour investors over the next two years at-least with a sharp and prolonged upward rally.
Dr Saurabh Gadgil, Chairman and Managing Director, PNG Jewellers said, “The response to the re-opening of our stores has been very interesting. We have had on an average anywhere between 100-150 walk-ins every day since opening. People are coming in to buy small jewellery purchases to celebrate special occasions like birthdays and anniversaries, which they missed out on due to the lockdown. We are ensuring that people try only that jewellery that they have shortlisted and ensuring sanitization of each piece before and after the trial. We are also giving each customer a disposable cloth to wear before trying on any kind of products. We have also ensured that customers can avail the price protection plan especially for those who are planning weddings and functions this year. We want to ensure that our customers get the opportunity to avail the best possible prices and benefit from this scheme. Gold in its bullion form has also attracted many inquiries given that the rates are rising and will continue to do so in the foreseeable future. All in all, we are very positive about the business outlook going forward!”
Disclaimer: This information has been collected through secondary research and TJM Media Pvt Ltd. is not responsible for any errors in the same.
