Platinum Guild International (PGI) – India announced the winners of its Men of Platinum quiz contest that ran on its social media handles from 3rd April to 2nd May. The first phase of the quiz was based on the six-part miniseries “The League of Platinum Men” with cricketer KL Rahul, hosted on the Disney+ Hotstar streaming platform.
The second phase involved answering questions pertaining to the Indian Premiere League which tested the cricketing knowledge of the participants. PGI said the contest got an overwhelming response with more than 11,000 entries received from across India.
Three lucky winners – Tushar Rane, Prathamesh Avachare and Naveen Kumar – were given an opportunity to virtually meet and interact with KL Rahul, kept them enthralled through an insightful conversation that allowed a peek into his personal and professional journey.
Commenting on this initiative, KL Rahul said, “The Men of Platinum brand’s values and distinct yet subtle design language is something that I relate with. It reflects my personal values and sense of style. It was a pleasure to be a part of this phase of the brand’s journey and get the opportunity to virtually meet and interact with the winners. Interacting with fans is always an exciting, enriching as well as humbling experience for me as a cricketer.”
Sujala Martis, Director – Consumer Marketing, PGI – India, stated, “This IPL season, we decided to take the excitement up a notch and rolled out a unique consumer engagement initiative on the brand’s social media handles. By offering the winners a chance to virtually meet & interact with our brand ambassador and cricket’s shining star – KL Rahul, we were able to offer a truly unique and memorable experience to the winners. This entire initiative brought alive the values that define Men of Platinum. It helped drive meaningful conversations and deepen the connect with our core male audience during the high voltage cricket season.”
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