Personalised jewellery brand pops up in London to capitalise on Christmas trading

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Personalised jewellery brand pops up in London to capitalise on Christmas trading

Online-only personalised jewellery brand Merci Maman will be hosting a pop-up shop in London during the lucrative festive season.

For one week only, Merci Maman will have a physical presence in London by Shoreditch High Street. The brand will use this space to interact with customers and use the advantages of bricks and mortar to create a unique brand experience.

Inside the pop-up visitors can curate a combination of their favourite charms, shop the company’s collections, and use the brand’s personalisation bar to make every purchase unique.

Merci Maman will also present a festive showcase of their bestselling designs and launch a Limited-Edition Christmas line.

This pop-up shop will offer visitors a unique experience only available within physical retail, allowing customers to try on and style pieces, whilst watching the hand-engraving process in action.

Furthermore, for the opening the brand’s founder, Béatrice de Montille, will be in store sharing Merci Maman’s story so far.

The Merci Maman pop up will be located on 67 Redchurch Street from December 4-9 2018.

As a special gift, every order made in store will receive a complimentary tote bag designed by Merci Maman.

News Source: professionaljeweller.com

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