Baroque Bespoke Jewellery has gone from strength-to-strength in the last 12 months, with year-on-year sales increasing by over 10%.
The Brighton-based jeweller attributes its recent success to the power of word-of-mouth and referrals from customers, alongside the addition of a new website with improved images.
Since launching the site last year, online customer enquiries have significantly increased.
An increase in team members has also ensured that head goldsmith, Jason French, and the design team headed by Pippa Knowles, have had more time to improve the own-brand collections.
Furthermore, when pieces are produced they are now quickly photographed and uploaded to the website within days rather than weeks of competition.
This enables the jeweller to respond to customer trends and requests faster than ever before and ensure a quick turnaround.
While the independent jeweller does carry over 20 jewellery designers in store, its own-brand jewels count for over 90% of sales.
Baroque Jewellery is known for its unique designs in Brighton, with customers walking through the doors to discover its distinct creations.
Over the weekend a mint tourmaline and diamond ring sold after being in its window display for one hour.
With bespoke jewellery boosting business for many in the industry, Baroque Jewellery is well placed to capture this share of the market with a new website and regular updates on social media making sure customers know about its jewels.
Looking ahead, and planning for the business to continue to grow, Baroque Jewellery is working on developing the staff skills and knowledge levels ,and where possible have been sends employees on training days and work trips to trade shows.
News Source : professionaljeweller.com
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