Barasat, 23rd October 2024: Muthoot Exim (P) Ltd., the precious metal arm of 137-year-old business conglomerate Muthoot Pappachan Group (also known as Muthoot Blue), proudly announces the grand opening of its newest Gold Point Centre in Barasat. The new Muthoot Gold Point will be strategically located at the 1st floor of Diamond Tower, 82/3 KNC Road, Above Kotak Mahindra Bank, Opposite to Vidhan Cinema in Barasat, West Bengal 700124, this marks the company’s 30th centre in India and second branch in Kolkata and West Bengal.
Amid rapid expansion, Barasat has become a key metropolis in West Bengal’s economic development. The opening of Gold Point Centre on 21st October will add substantial contribution to city’s rising wealth with the aim to give residents a trustworthy and transparent platform to monetize their gold assets, thereby injecting liquidity into the community’s economy.
Muthoot Exim’s Gold Point Centres are renowned for their commitment to transparency and customer trust. At these centres, customers can sell their old and used gold items with the assurance of receiving fair and accurate valuations. The entire process is conducted transparently, allowing customers to witness the valuation firsthand. Instant cash payments are made for gold valued up to Rs 10,000 with higher amounts processed via IMPS, NEFT, or RTGS, ensuring a seamless and trustworthy transaction experience.
Talking about excitement of the opening of new branch in Barasat in Kolkata, Mr. Keyur Shah, CEO of Muthoot Exim said, “Barasat is a community that holds lots of potential, and we are looking forward to being part of that journey. Our Gold Point Centre is essentially there to offer trusted space to unlock value from gold assets of residents. By making this process open and accessible, we’re hoping to empower people and contribute positively to the economic growth of the region.”
Thomas Muthoot, Executive Director of Muthoot Pappachan Group & Managing Director of Muthoot Exim, added: It’s not just opening our doors for business in Barasat, but is also the kind of relationship building with the local community. Being on this journey, we want partner towards a better financial life, responsible recycling of gold within families and investing it back, so their future becomes achievable by building stronger and more sustainable local economies.
Muthoot Exim Pvt. Ltd. (MEPL) has been at the forefront of innovation in the precious metals market. As the first organized player to launch a gold recycling centre in India, MEPL has continuously set benchmarks in the industry. Since the opening of its first Gold Point Centre in Coimbatore in 2015, the company has expanded to major cities including Mumbai, Bengaluru, Chennai, Delhi, Kolkata, Hubballi, Napur and now Barasat consistently offering high-quality products at affordable prices.
About Gold Point Centres
At Gold Point Centres, Muthoot Exim purchases old and used gold items directly from customers. These items are then reprocessed, refined, and reintroduced for domestic use. Customers can expect fair and accurate valuations, with the process being fully transparent and observable. Instant cash payments are made for gold valued up to Rs 10,000, with higher amounts settled via IMPS, NEFT, or RTGS.
About Muthoot Exim Pvt. Ltd. (MEPL)
Muthoot Exim Pvt. Ltd. is the precious metal division of the Muthoot Pappachan Group. Renowned for its innovative products and services in the precious metals market, MEPL was the first organized player to launch a gold recycling centre in India. Since its inception in Coimbatore in 2015, it has expanded to major cities nationwide, providing high-quality, affordable products that meet the highest standards.
About Muthoot Pappachan Group
Founded in 1887, Muthoot Pappachan Group (MPG) is a significant entity in the Indian business landscape with nationwide presence and tailor-made products and services for its customers. The group which planted its roots in retail trading, later diversified into various sectors including Financial Services, Hospitality, Automotive, Realty, IT Services, Healthcare, Precious Metals, and Alternate Energy. With Muthoot FinCorp Limited as its flagship company, Muthoot Pappachan Group (MPG) today stands as a formidable presence in India, with a workforce of over 40,000 employees, a vast network of more than 5,200 branches nationwide and Bollywood stars Shah Rukh Khan and Vidya Balan as its brand ambassadors. Muthoot Pappachan Foundation, the CSR arm of the group facilitates the CSR activities for the entire group companies focusing on Health, Education, Environment and Livelihood (HEEL).
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