Kalyan Jewellers has introduced a transformative Corporate Social Responsibility (CSR) initiative, “Crafting Futures,” aimed at uplifting jewellery artisans and preserving traditional craftsmanship. With an initial investment of ₹3 crore, the company is committed to enhancing artisans’ livelihoods and ensuring the sustainability of their skills.
As part of its “With Love” brand philosophy, Kalyan Jewellers is positioning “Crafting Futures” as a long-term initiative focused on community development and skill preservation. The company is inviting industry partners and stakeholders to contribute to this ongoing effort.
T.S. Kalyanaraman, Managing Director of Kalyan Jewellers, emphasized the cultural significance of jewellery-making, stating, “Jewellery is not just about gold and gemstones – it carries the soul and artistry of the karigars who bring each piece to life. With Crafting Futures, we are ensuring that traditional craftsmanship evolves with modern advancements, taking a stand for the artisans who have upheld our industry’s legacy for generations.”
The initiative will merge tradition with innovation by upgrading workspaces, integrating new technologies, and offering skill development programs. Additionally, it will address artisans’ overall well-being by supporting education for their children, providing healthcare benefits, and implementing financial stability initiatives.
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 initiative, “Crafting Futures,” aimed at uplifting jewellery artisans and preserving traditional craftsmanship.){kind=link}