The HKTDC Hong Kong International Jewellery Show and its counterpart, the Diamond, Gem & Pearl Show 2025, delivered a complex picture of both opportunity and restraint. As the industry grapples with shifting market conditions, buyers showed keen interest in second-hand jewellery, high-quality mountings, and loose gemstones, yet purchasing patterns remained cautious, shaped by price fluctuations and geopolitical uncertainties.
A Grand Showcase with Evolving Market Dynamics
Held from March 2 to March 8, 2025, the twin exhibitions featured over 4,000 exhibitors from 40+ countries, spanning the full spectrum of the jewellery trade—from raw materials to luxury masterpieces.
Dual Venues, Distinct Market Focus
- Hong Kong Convention and Exhibition Centre (HKCEC): Hosted finished jewellery collections, featuring high-end designs and branded creations in exclusive zones like the Hall of Extraordinary (with Dehres, On Tung, Lili Jewelry) and the Hall of Fame (showcasing Giorgio Visconti, Lao Feng Xiang, Cheté).
- AsiaWorld-Expo (AWE): Dedicated to loose diamonds, gemstones, and pearls, attracting traders seeking fine materials in curated areas like the Hall of Fine Diamonds and Treasures of Nature.
Key Takeaways from the Show
✔ Cautious Consumer Behavior: Buyers mostly purchased for immediate needs, avoiding large inventory investments. Small-sized diamonds (stars and melees) were in demand, but resistance to price increases remained strong.
✔ Surging Interest in Second-Hand Jewellery: The Japanese pavilion at HKCEC saw heightened activity, fueled by affordable pre-owned jewellery.
✔ Strong Demand for High-Quality Mountings: Exhibitors from Korea and Turkey continued to attract buyers, highlighting the ongoing demand for well-crafted settings.
✔ Pipeline Constraints: At AWE, reduced diamond and gemstone production in recent months created a scarcity-driven buying approach, with high-value stones maintaining their appeal.
Innovation and Digital Integration
The event emphasized technological advancements, with exhibitors leveraging data-driven transparency and digital tools:
🔹 Venus Jewel’s Matched Pair Report introduced an industry-first certification for diamond pairs, enhancing buyer confidence.
🔹 The HKTDC’s “EXHIBITION+” model extended the event’s reach through AI-driven online business matching (Click2Match), strengthening global connections.
A Shifting Market Landscape
Compared to the September 2024 fair, this year’s show showed signs of stabilization, though the industry is adjusting to a smaller overall market size—estimated to be 30–40% lower than previous years.
🔹 Regional Buyer Shift: Fewer Chinese buyers participated, while Indian, Middle Eastern, and Southeast Asian buyers played a more dominant role.
🔹 Trade Concerns: Discussions focused on the impact of new U.S. trade tariffs on China and India’s jewellery sectors.
🔹 India’s Growing Influence: The Indian market remains resilient, driven by strong domestic demand and robust manufacturing capabilities.
Embracing the “New Normal”
As the jewellery industry navigates market recalibration, businesses must adapt to new consumer behaviors, pricing realities, and economic shifts. Sustainable growth will rely on stable polished diamond production, controlled rough supply, and strategic adaptability.
Ultimately, Hong Kong Jewellery Show 2025 reflected a market in transition—one that values innovation, selective investment, and resilience in the face of evolving global dynamics.
Disclaimer: This information has been collected through secondary research and TJM Media Pvt Ltd. is not responsible for any errors in the same.
