US pop icon Ariana Grande is the new brand ambassador for Swarovski , the Austria-based crystal and jewelry company.
Grande, aged 31, a Grammy-winning singer, songwriter, and actress, will star in the company’s upcoming holiday campaign.
Swarovski, which reported increased sales of $1.99bn in 2023, says it chose Grande as a “powerful advocate for inclusion and empowerment”. It describes her a “true style icon”.
Grande said: “It’s an honor to represent a house that shares my passion for creativity, pushes the boundaries beyond the world of jewelry, and promotes values of unapologetic self-expression.”
Giovanna Engelbert, Swarovski’s global creative director, said: “Ariana is a brilliant artist whose creativity shines through her songwriting and vocal performances as well as her personal style. I look forward to engaging in inspiring creative dialogues together.”
Grande started her career in the Broadway musical 13 when she was just 15. She had just finished on stage in Manchester, England, in May 2017, when an Islamic extremist suicide bomber killed 22 fans as they were leaving the arena.
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