Graff has launched its first collection of gender-neutral jewelry, following a trend set by other high-end jewelers, including Boucheron.
It’s first time the iconic British jeweler has featured male and female models together in an advertising campaign (Rianne Van Rompaey and Huang Shixin).
The Laurence Graff Signature collection, named after the billionaire founder of the London-based company, aims to break traditional gender boundaries in jewelry design, featuring pieces equally suited to men and women.
It includes unisex bangles in white, yellow or rose gold, some set with just under 1.0-cts of pave diamonds, as well as rings, earrings and pendants. Prices shown online are from $1,850 to $42,000.
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