The Gem and Jewellery Export Promotion Council signed a memorandum of understanding with trade show giant Messe München GmbH. India has joined as a partner country for German trade fair Inhorgenta 2025 which will run in Munich from February 21 to 24, 2025.
“This collaboration between GJEPC and Messe München GMBH signifies a pivotal moment for India’s gem and jewellery industry, offering unprecedented avenues for growth and global recognition,” said GJEPC chairman Vipul Shah, the GJEPC reported on its website. “Our vibrant ecosystem of skilled artisans, coupled with India’s world-class jewellery manufacturing prowess and innovative design abilities, promises to captivate audiences at Europe’s premier trade fair.”
As part of the MoU, Inhorgenta 2025 will feature an India pavilion to showcase desi jewellery to international buyers and retailers. The pavilion will be designed to ameliorate the perception of Indian-made jewellery amongst European trade audiences. The collaboration is also designed to boost bilateral trade and encourage the exchange of market information.
“The alliance between India and Inhorgenta 2025 could lead to big gains for both sides,” said GJEPC convenor for exhibitions Nirav Bhansali. “It opens doors for Indian jewellers to showcase their craftsmanship and build connections with German and international buyers. It aligns with the ‘Make in India’ initiative and Germany’s ‘Industry 4.0’ strategy, creating synergies that benefit both nations. It also encourages investment in joint ventures, spurring job creation and economic development in India and Germany alike.”
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