The Ministry of Consumer Affairs, Food & Public Distribution has issued an advisory to consumers ahead of Dhanteras, urging them to exercise caution and verify the purity of gold and silver jewellery. The ministry highlighted the mandatory hallmarking scheme implemented by the Bureau of Indian Standards (BIS) to regulate the quality of gold and silver jewellery.
In a statement, the ministry has emphasised the importance of purchasing BIS-hallmarked jewellery, which guarantees the stated purity of the precious metal. Consumers can verify the authenticity of the hallmark using the BIS Care App.
This scheme ensures that consumers are protected and receive products of the declared purity. The ministry advised consumers to purchase jewellery from reputable jewellers and to carefully examine the hallmark markings. By following these guidelines, consumers can make informed decisions and protect their investments.
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