CaratLane, a leading Indian omnichannel jewellery brand, has opened its first international store in New Jersey, USA. This marks a new chapter for the brand as it seeks to connect with customers worldwide.
“As the festive season approaches, we’re excited to be opening our first-ever global store – in New Jersey, USA,” said Atul Sinha, COO of CaratLane. “While we have been available online to our customers in the US for a few years, we will now be able to offer them the full-stack omnichannel experience with the opening of this store. With over 300 stores already in India, we are deeply grateful to our customers for the love and trust they’ve shown us, giving us the confidence to expand our footprint internationally.”
The New Jersey store offers a curated selection of CaratLane’s signature designs, including a wide range of diamond mangalsutras and elegant everyday wear pieces. Customers can also avail of personalised engraving services to create truly unique pieces.
CaratLane’s commitment to innovation is evident in its omnichannel approach, which seamlessly blends online convenience with in-store experiences. Customers can shop online, visit the store, or use the CaratLane Live service to explore jewellery in real-time from the comfort of their homes.
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