CaratLane, the renowned omnichannel jewellery retailer from the Tata Group, has unveiled two exquisite new collections—Sol and Luna—designed to capture the magic of celestial wonders. These launches arrive just in time for the festive season, encompassing regional New Year celebrations and Akshaya Tritiya, both known for their deep cultural and spiritual significance.
A Tribute to Sun and Moon: The Sol & Luna Collections
The Sol collection is a radiant tribute to new beginnings, featuring pieces crafted in 18-karat yellow gold, adorned with diamonds and specially cut yellow gemstones, mirroring the sun’s brilliance.
Meanwhile, the Luna collection draws inspiration from the moon’s evolving beauty, showcasing diamond-studded designs in 18-karat gold, symbolizing grace, transformation, and timeless elegance.
A Vision of Craftsmanship and Elegance
Speaking on the launch, Saumen Bhaumik, CEO & Managing Director of CaratLane, shared,
“At CaratLane, we are committed to creating stunning jewellery that resonates with our customers. Sol and Luna embody celestial grandeur, prosperity, and auspiciousness. While Sol celebrates new possibilities, Luna is a tribute to every phase of life—both designed for effortless wearability at accessible price points.”
A Grand Promotional Push
To amplify visibility, CaratLane has rolled out a high-impact marketing campaign, including IPL sponsorships, outdoor advertising in key markets, and newspaper promotions.
Both collections are now available for purchase online at CaratLane’s website and across CaratLane retail stores nationwide, making it easier than ever for customers to embrace celestial-inspired elegance this festive season.
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