Similar to its two virtual shows amid the pandemic last year, the British Craft Trade Fair is planning a further two digital events in 2021.
The event, which features jewellery among other items, ran online events in June and September 2020 in the absence of physical shows.
This year the show organiser is planning a further two online shows, with slated spring and autumn dates, in lieu of its usual in-person show in April.
Show organiser, Margeret Bunn, is waiting to announce the exact dates of the first show in order to coincide with the reopening of retail, she hopes, citing either late May or early June as most likely.
She acknowledged that Covid had hit the events industry hard, saying: “It is the only industry that has been in total lockdown since March last year and we as organisers have had to stand still unable to plan for events due to lack of information given to our industry by the government.
“This ongoing cycle of lockdowns has caused untold hardship to an industry which generates approximately £84 billion to the economy every year and supports hundreds of thousands of businesses who rely on it to sell and promote their products to wide audiences throughout Britain.”
Of its 2020 show, BCTF revealed that over 1,200 buyers attended the 2020 digital event, with more than 20,000 exhibitor catalogue pages viewed.
More than 2,000 price lists were downloaded and 700 videos watched. BCTF exhibitors were ‘favoured’ around 1,400 times by visiting buyers.
NewsSource: professionaljeweller
Disclaimer: This information has been collected through secondary research and TJM Media Pvt Ltd. is not responsible for any errors in the same.
