Greggs, the budget British baker with almost 2,500 stores, has launched a budget range of 22K gold jewelry items featuring sausage rolls and other menu favorites.
Its Baked in Gold collection starts at £36 ($47) for a pair of sausage roll stud earrings (a vegan version is available for the same price).
There’s also the Greggs icons charm bracelet, featuring 10 miniature menu favorites for £96 ($127).
Sausage rolls – meat wrapped in puff pastry – are a distinctly British dish. Pigs in a blankets – hot dogs in crescent roll dough – are the closest US equivalent.
The limited edition range, hand-crafted by contemporary British artist Dion Kitson, was launched online on 13 September in time for London Fashion Week.
Greggs, known for its quirky social media presence, headlined its press release: “Baked in Gold just dropped, daahling…”
It reads: “Ever worry that your love for Greggs can’t be satisfied with a nibble or sip alone?
“We hear you – and that’s why we’ve created a 22 carat gold-plated collection of Greggs-inspired jewellery especially for the most dedicated sausage roll fans.”
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