Platinum Guild International (PGI) India has officially kicked off the seventh edition of its flagship retail campaign — Platinum Season of Love — running from April 25 to May 31, 2025. The initiative spans over 1,800 jewellery outlets in more than 360 cities, extending its reach across metro areas and deep into tier 1, 2, and 3 markets.
An annual cornerstone in PGI India’s marketing calendar, Platinum Season of Love is designed to spark consumer interest and deepen retail collaboration. The 2025 edition will spotlight PGI’s signature collections — Platinum Love Bands, Men of Platinum, and Platinum Evara — all crafted from 95% pure platinum to embody modern values of authenticity, individuality, and emotional connection.
This year’s campaign builds on the strong momentum from 2024, which saw participation from 1,650 stores. With a growing number of retailers on board, the initiative is poised to capture the attention of consumers ahead of India’s festive and wedding seasons.
Vaishali Banerjee, Managing Director of PGI India, shared her thoughts: “The Platinum Season of Love continues to be a powerful expression of our consumer-first philosophy. By combining meaningful storytelling with strong retail synergies, we aim to drive deeper engagement and long-term value for the platinum jewellery category.”
With its wide footprint and emotive appeal, Platinum Season of Love remains a key driver in shaping consumer perceptions and expanding platinum’s presence in the Indian jewellery landscape.
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