Avira Diamonds, a fast-growing lab-grown diamond jewellery brand, has marked its entry into South India with the launch of its inaugural store in Hyderabad. This move kicks off the company’s ambitious regional expansion, with plans to open additional outlets across Telangana and Andhra Pradesh.
Located in the bustling Madhapur area, the new 1,600 sq ft showroom showcases an elegant collection of lab-grown diamond jewellery, including solitaires, earrings, bangles, bracelets, and an array of coloured diamonds—designed to appeal to modern, conscious consumers.
Suresh Jain, Founder and Managing Director of Avira Diamonds, expressed his vision behind the expansion: “The idea of earth-friendly diamonds immediately resonated with me—not just for their sustainability, but for their ability to redefine what luxury means in today’s world. Lab-grown diamonds are the future, and we’re excited to lead that change.”
He continued, “With our Hyderabad store, we’re proud to bring Avira’s eco-conscious craftsmanship and contemporary elegance to a city with a deep-rooted love for jewellery. Our mission is simple—to make sustainable diamonds a part of every Hyderabadi home.”
With existing outlets in Chennai, Bangalore, Puducherry, and Dubai, Avira Diamonds is steadily building its footprint as a brand that blends ethical luxury with everyday accessibility.
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