Noise Expands into the GCC Region with Lime Concepts Partnership

Indian smart accessories brand Noise has officially entered the Gulf Cooperation Council (GCC) region, marking a significant milestone in its global expansion strategy. The brand has teamed up with Lime Concepts to make its international debut, further strengthening its presence in the global market through retail partnerships, online marketplaces, and key distribution channels.

Gaurav Khatri, co-founder of Noise, expressed his excitement about the expansion: “After leading India’s wearable revolution for over a decade, we are thrilled to take our innovation and offerings to international markets. Our goal has always been to create technology that seamlessly integrates and enhances users’ everyday lives, and we are excited to introduce the best of Noise to consumers around the globe,” he told India Retailing.

As part of this collaboration, Noise’s products will now be available at Virgin Mega Stores, a prominent lifestyle and electronics retailer in the Middle East. This partnership allows the brand to connect directly with local consumers, providing them with an opportunity to experience the products firsthand and fostering long-term brand loyalty.

The GCC region is an important market for Noise, thanks to its young and tech-savvy population, where over 50% of residents are under 25. Noise plans to introduce its full lineup of products, including smartwatches, smart rings, and audio devices. Notable items such as the ‘Luna Ring,’ ‘Master Buds with Sound by Bose,’ and the ‘ColorFit Pro Series’ will be available to regional customers.

This move highlights Noise’s ambition to position itself as a ‘Made in India, Made for the World’ brand, aiming to replicate its success in India on the international stage. Founded in 2014, Noise reported a net loss of around Rs 20 crore for the 2024 financial year, according to the Economic Times, but remains focused on expanding its reach and innovation globally.