A London-based jewelry designer sold a collection of rings for $23,000 in under a minute, thanks to her TikTok profile.
Susannah King has amassed over 133,000 followers on the video-hosting site, with regular posts detailing how she uses brightly-colored gemstones to make her pieces.
The fourth-generation goldsmith received more than 2,000 messages and sold her entire collection of 28 rings in under 60 seconds on 15 August.
After the success of her “ring drop” on 15 August, she’s planning another, this time with 50 pieces, on 1 December.
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