Pandora, the Danish jewelry giant, has reported yet another year of “solid and profitable growth,” as outlined in its full-year financial results released on February 5. The company achieved an impressive 13% organic growth in 2024, with total revenue reaching DKK 31.7 billion ($4.42 billion), fueled by a robust holiday shopping season.

Originally renowned for its charm bracelets, which debuted in 2000, Pandora is now expanding its presence as a full-fledged jewelry brand. The company’s strategic transformation is reflected in its steady growth, with 11% organic growth recorded in Q4 2024. Looking ahead, Pandora has set an initial guidance of 7% to 8% organic growth for 2025.

The first quarter of 2025 has begun on a positive note, with like-for-like sales showing high single-digit growth. Pandora CEO Alexander Lacik expressed confidence in the company’s trajectory, stating, “We are pleased with how we ended 2024, particularly given the challenging macroeconomic backdrop and a competitive holiday period. Execution of our Phoenix strategy continued to drive the brand forward throughout the entire year. In 2025, we target another year of solid and profitable growth and we have all actions lined up to continue the strong development.”

Pandora’s largest market remains the United States, which accounts for 31% of total revenue, followed by the United Kingdom (12%), Italy (8%), and Germany (7%). With its continued expansion and strategic initiatives, Pandora appears well-positioned to maintain its growth momentum in 2025 and beyond.